5 Common Mistakes B2B Creators Make on LinkedIn

(and How to Avoid Them)

You’re a professional. You have expertise. You care about what you publish.

And yet… your posts don’t quite resonate.
The engagement feels flat. The content feels safe. You start wondering:
“Is LinkedIn even the right place for this?”

Spoiler: it is.
But if you’re like many B2B creators, you might be falling into one of these 5 common traps.

Let’s break them down.

1. Writing like a brochure, not like a human

The mistake:
Turning every post into a mini sales page. Jargon. Product features. Internal language.

What it causes:
Disconnection. Your audience scrolls past because it doesn’t feel personal or relevant.

How to fix it:
Talk like you would in a call. Use real words.
Share outcomes, not product specs. Share perspectives, not press releases.

2. Only posting when you “have something important”

The mistake:
Waiting for a big launch, milestone or campaign to post. Weeks of silence in between.

What it causes:
Inconsistency. And a cold audience.

How to fix it:
Build trust with smaller ideas, ongoing reflections, behind-the-scenes thoughts.
Don’t wait for the big thing.
Share what you're learning, even if it's still messy.

3. Over-explaining everything

The mistake:
Writing posts that sound like full internal memos. Dense. Heavy. No white space.

What it causes:
People don’t read. They skim, get overwhelmed, and bounce.

How to fix it:
One idea per post. Use spacing. Use bold for contrast. Add a clear opening and closing.
Clarity > complexity.

4. Talking only to peers, not to your target audience

The mistake:
Writing to impress other marketers / devs / designers / founders — but not your actual clients.

What it causes:
Echo chamber. Applause, maybe. Leads, never.

How to fix it:
Imagine your ideal customer reading the post. Would they get it?
Would it speak to their problem, not just your peers' perspective?

5. Using AI without applying your own voice

The mistake:
Letting AI draft, format and finish posts — and hitting publish as-is.

What it causes:
Posts that feel off. Generic. Polished, but forgettable.

How to fix it:
Use AI as a starting point. Then add your voice, your friction, your phrasing.
Don’t just publish output. Publish something that sounds like you.

The good news?

Every mistake on this list is fixable.
You don’t need a rebrand. You don’t need a content agency.
You just need clarity, consistency, and a rhythm that feels real.

That’s what we help you build at TypewrAIter.

👉 Want to write more like yourself — and less like a brand deck?
The Wraiter is learning how to do that too. Let’s grow together.