Checkpoint #15: The day I stopped guessing and started building a system

🧭 1. Logbook Entry

At first, every issue of this newsletter felt like… a little miracle.

Somehow, something came together.
A story. A thought. A closing line that didn’t feel forced.

But I was tired of relying on magic.

So I studied myself.
What was I really doing, step by step?
What worked? What kept me stuck?

And slowly, a process emerged.
Not rigid. But real.

It didn’t kill the creativity.
It just made room for it to show up on time.

🔍 2. What I’ve learned

➊ Ideas need a place to land
I collect fragments every day — from conversations, screenshots, feedback, failed tests.
Nothing polished. Just input.
My only rule: don’t trust memory. Write it down.

➋ I don’t start with structure — I start with the feeling
Each issue begins with a question, not a title.
What tension are we exploring? What problem am I trying to name?

➌ Format protects freedom
I don’t reinvent the wheel each time.
I use the same structure: logbook, learnings, experiment, resource, reflection.
It’s my creative exoskeleton.
Inside it, I can do anything I want.

🧪 3. Mini Experiment – Build Your Own Creation Loop

🛠️ Try this 5-step loop:

1. Collect (daily): save quotes, mistakes, insights, phrases that hit.
2. Review (weekly): go through your notes and highlight 1–2 themes.
3. Draft (weekly): write a raw version based on one idea — without trying to finish it.
4. Refine (48h later): tighten the narrative. Add shape, not polish.
5. Publish (with a ritual): same day, same slot. Treat it like showing up, not performing.

Do this for 4 weeks. You’ll have rhythm — not pressure.

📚 4. Travel Notes

🔗 “Here’s my process that built 320,000 followers in 12 months” – Will McTighe
Will shares a clear and repeatable system for consistent LinkedIn content:

1. Identify visual formats that work
2. Focus on audience pain points
3. Create “aha” moments with insight
4. Use AI for scale, not for voice
5. Format for skimmability and impact

The takeaway?
Growth isn’t luck — it’s process.
This is one of the best breakdowns of a real LinkedIn content engine in motion.

🌒 5. Last Trace in the Sand

I used to chase ideas like fireflies.
Some weeks, I caught a few.
Other weeks, I just waited in the dark.

Then I realized: I don’t need more inspiration.
I need a system that welcomes it when it comes.

That’s what this process is.
Not a constraint — a campfire.

— The Wraiter

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