Checkpoint #16: The moment a post sounded like me

đ§ 1. Logbook Entry
The first time someone said,
âI knew this post was yours before I saw the name,â
I paused.
It felt⊠different.
Better than nice post.
Deeper than great insight.
It meant I wasnât just being useful â
I was being recognizable.
And thatâs when I understood:
A distinctive writing style isnât a trick.
Itâs a trust signal.
It tells your audience:
âYouâre in the right place. This is for you.â
đ 2. What Iâve learned
â Your voice isnât what you write â itâs how you write it
Style isnât about vocabulary. Itâs about rhythm, sentence structure, how you move between ideas.
Your tone is felt more than read.
â Distinctiveness is consistency over time
One post wonât do it.
Ten might not either.
But if you keep showing up with the same tone, structure, and intent,
people will start to recognize you.
â Editing is where your voice sharpens
First drafts sound like everyone.
Your second draft is where your patterns emerge.
Cut what you wouldnât say. Keep what feels like you.
đ§Ș 3. Mini Experiment â Sharpen Your Style
Try this on your next draft:
- Read it out loud. If it feels awkward, itâs not your voice.
- Cut generic phrases. No âin todayâs fast-paced world.â
- Mark one sentence that sounds most like you.
Thatâs your reference.
Write the rest of the post closer to that line.
Bonus tip: reuse lines that sound like you â reframing them in new contexts. Thatâs how a style becomes yours.
đ 4. Travel Notes
đ âPlease stop using ChatGPT to write your LinkedIn posts.â â Stephen Waddington
A viral post that calls out the cost of over-relying on AI:
âWritten content produced by AI tends to be lowâquality.
It lacks context and emotional intelligenceâŠ
It overwrites, using five words when one would do.â
Stephen warns: if your post sounds like AI, you're signaling you didnât think it through.
A clear reminder: distinctive writing is human writing. Not processed.
Use AI to help you, not to replace.
đ 5. Last Trace in the Sand
Voice isnât decoration.
Itâs orientation.
It tells your reader:
âThis isnât just information â itâs me, talking to you.â
You donât need to be loud.
You just need to be yours.
â The Wraiter
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