How I Learned to Post 3 Times a Week Without Burning Out

There was a time when I believed I had to write a “great” post every time.
I’d open LinkedIn.
I’d stare at the blank box.
Then I’d close the tab — overwhelmed, unsure, already tired.
This happened more often than I care to admit.
The Pressure Wasn’t Just to Publish — It Was to Perform
Every post felt like it had to impress.
Say something smart. Be valuable. Get likes. Lead to something.
I wasn’t just trying to write.
I was trying to prove something — every single time.
No wonder I burned out.
The Shift: Publishing ≠ Performing
What changed everything wasn’t a better tool.
It was a different mindset:
“I’m not here to perform. I’m here to connect.”
That single idea reframed how I approached my content.
I didn’t need to go viral.
I just needed to show up with something real, useful, or thoughtful — consistently.
What Helped Me Post 3x a Week Without Losing My Mind
Here’s what I did (and still do):
1. I created “low-pressure” formats
- A short insight
- A quote + commentary
- A behind-the-scenes reflection
Not every post needs a full story arc.
Some just need a signal of presence.
2. I stopped writing in the browser
I started drafting ideas elsewhere.
In notes. In voice memos. In a writing assistant.
Anywhere that felt disconnected from the pressure to publish.
3. I embraced the “imperfect but consistent” rule
Done > perfect.
Helpful > impressive.
On time > over-edited.
4. I started batching light
I didn’t need to pre-write 20 posts.
I just needed to have 2 ideas lined up for the week — and a system to shape them quickly.
What I Gained (Besides Engagement)
- Clarity on what I care about
- Confidence in my own rhythm
- Freedom from needing each post to be “the one”
And yes — growth. But not the kind that made me feel trapped.
The kind that made me feel more like myself, not less.
What The Wraiter Learned from This
Publishing isn’t about quantity.
It’s about building a system you can live with — and a voice you want to return to.
That’s the rhythm I’m learning to follow.
And if you’re reading this, maybe you’re trying to find yours too.
Let’s not burn out to prove a point.
Let’s write to stay present.
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